Mulatto Essay Example | Topics and Well Written Essays - 1000 words

Mulatto - Essay ExampleRobert, however, insists on being a etiolate art object, especially after school has taught him that he is equal to any other white man being. As a mulatto, Robert experiences the strangeness of nothingness, which leads to his anxiety and harbored hate towards whites and blacks a homogeneous, and ultimately, to his tragedy, he eventually stops thinking and performing like a rational human being.A person normally has knowledge of his/her own family, only Robert does not get any acknowledgment from his own father that the former is his own son, and so Robert feels like a worthless illegitimate son. At the age of 7 years old, he calls the Colonel papa in front of his fathers white friends. As a result, Colonel thrashed and hurt him badly. Bert was the favorite (Hughes, par. 91) before this incident, but he was not the one anymore. It is possible that notwithstanding the darkness of Colonels heart, he loved Bert because he looked more like him and was really s mart too. Colonel Norwood has not actively blacken his son by removing any idea of whiteness kayoed of the child just as he does not fully differentiate any residual filial bonds by sending his son to school. Despite these childhood memories, Bert thinks that he is a real white man because of his birth right (Hughes, par. 94). Lamb talks about paternal rejection and how mulattoes seek to shun the silence on their paternity by declaring that they are the sons of white men. This assertion emasculates the white fathers, which Bert also does in the play. Later on, after coming back from school, Bert asserts that he is Norwood and half-white by trying to shake hands with his father, a greeting betwixt equal free men. Unfortunately, his father rejects him, but he still does not hurt him enough to break his son and teach him his right place in society. This play shows that even if a mulatto has a white father, the latter can easily not acknowledge him

Comparative Econ Assignment Example | Topics and Well Written Essays - 500 words

Comparative Econ - appellation ExampleThe Washington consensus package consisted of ten policies elaborate enough to cover macro and micro economic variables in respect to market and trade. The package included stimulus recommendations relating to tax reforms, fiscal policies, liberalization of trade, deregulation among others (Scott 357).Contrary to what the name suggests, Washington Consensus was not made in Washington. The Washington Consensus package was in occurrence borrowed from the economic stimulus policies that were being used in Latin America to mitigate the effects of economic crisis. Actually, Williamson resents the fact that the package was named Washington Consensus since it has nothing to do with Washington.The Washington Consensus ideology was very popular in Latin American countries. The events that give-up the ghosted immediately later on the World War II disrupted the economic structures of countries in Latin America. This prompted the need for economic refo rms that would ensure recovery of the overall parsimoniousness amidst influential factors of politics. Washington Consensus came to happen because this region needed the back up of Washington in order to succeed (Scott 185).The economic reforms in Chile can greatly be attributed to the Washington consensus albeit indirectly. The Chicago Boys made economic recovery after the fall of military rule and prowess of the same possible. Friedman and Harberger trained these young economists in the department of economic science in University of Chicago. The idea was generated by the U.S as it sought to influence reforms of Chilean economy. The Chicago boys brought the same ideas of market-oriented economy common with Washington Consensus to Chile. All these events happened after Pinochet, head military ruler, stepped down. Currently Chile finds pride in their economic and social status in the world, which they owe indirectly to Washington Consensus (Scott 208).The aftermath of WWII left l acquer in ruins with no viable political

Consumption and Consumer Behaviour Essay Example | Topics and Well Written Essays - 4000 words

Consumption and Consumer deportment - Essay Example(Perner n.d.)Researchers in sociology argue that consumption is both a cultural as considerably as an economic phenomenon therefore participation in consumer finis is non restricted to those with financial resources to in reality purchase goods. The new middle classes, gender, race and youth mould the development of consumer culture. In her seminal pop off Consumer Culture, Celia Lury argues that consumer culture should be considered as a subset of material culture that in its current form consumer culture is characterised by stylization, following notions of the aestheticisation of everyday life the ability of subordinate social groups to make development of consumer culture. This in turn suggests their relative autonomy form dominant structures of economic and social power and to an extent breaks master the distinction between high and low culture, thus levelling or augmenting social change (cited in Bowlby 1997 and Horroc ks 1997). The implications of Lurys theses to marketers are obvious. Aesthetics in product presentation are as important as contents. Children, youth and different subordinate groups, which do not form dominant structures of economic and social power, determine or influence consumption. Marketers have data, analytical ability, practical tools and experience to understand consumer behaviour and presumably have the ability to influence it. Yet marketers influencing consumer behaviour on such a scale as to make their companys gigantic successes are an exception rather than the rule, the honourable exceptions being companies like Tesco, Dove, Innocent and iPod. Professor Andrew Ehrenberg observed that keeping things the same would represent a reasonable success for most promotional campaigns. (Marketing theory2007). On the other hand from a consumers viewpoint is purchasing a simple process Is it just that people recognise the need for a product, locate a place to buy it, buy it an d consume it According to the post-modern approach, there are a lot of influences that affect the simple process. The experience of Wal-Marts Latin America operations have important lesson for marketers. The retail range designed its stores the way they are in the US, with narrow aisles broad parking areas and red, white and blue banners. Latin Americans like wide aisles because they visit super markets with their large families large parking lots do not appeal to them, as many do not own cars and the banners appeared to them as Yankee imperialism. Consumers buying behaviour is influenced by cultural, social, personal and psychological factors but in this mix cultural factors dominate. (Kotler 2003, p.183). The following diagram depicts the stimulus-organism-response model of buying behaviourModel of buyer behaviour- Adapted from Kotler 2003, p. 184According to Kotler, culture, subculture and social class largely determine the consumers buying behaviour. (Kotler 2003, p. 183). Cult ure or civilisation is an individuals highest form of identification with the society. Each culture has within itself - sub-cultures - smaller

Celebrity endorsement in the womens fragrance market and its impact Essay

Celebrity endorsement in the womens bouquet market and its impact upon con entirenesser behavior - Essay Examplendary research and the findings of primary research, all of which show that distinction endorsement does indeed come out of the closet to be effective in contributing to increased sales of fruits and services.Celebrity endorsement has been a super acid feature for many years, and is almost as common as advertising. A well known school principal or personality is shown in advertising as using and supporting a particular product or service, thereby imbuing the product with a degree of respectability that it may not otherwise have. By virtue of the product or service being good enough to be used by a celebrity, the idea is that consumers will be confident enough about the product to purchase it. This in turn should theoretically contribute to increased sales of the product or service, especially in the skid of a product such as a fragrance, where the aura associated wi th the fragrance is the aura around the celebrity person.In the fragrance market in particular, there are several instances where the popularity of a particular mark of perfume and the reputation associated with it have been enhanced through the association with the image of a particular celebrity. round examples are the Chance brand of the Chanel perfume company, which has long been associated with Nicole Kidman, a well known movie star. The fragrance has become characteristic of the elegance and timeless, classic beauty that the actress symbolizes and this has ratcheted up the sales of the product considerably. It must be noted however, that such celebrity endorsement involves a considerable investment because a substantial sum needs to be paid to a celebrity in order to encourage them to come send to endorse a product. If such investments in advertising expenses are to be justified, they need to be approve up with an adequate level of sales to match.This research study propos es to examine the psychology behind the effectivity of celebrity endorsement and whether or not it is effective in contributing to increased volumes