Theoretical perspective Assignment Example | Topics and Well Written Essays - 250 words

Theoretical perspective - Assignment Example haustive assessment, a nurse will understand the unique features and requirement of every family thereby developing an equally unique care plan, one that suits the family. Furthermore, the assessment criteria as propagated by the theory investigates and assesses every possible feature of a family thereby enhancing the process of obtaining holistic information that helps in diagnosing the psychological and physical wellbeing of every individual in a family. The above theory is the most effective in assessing families. It provides a simple assessment mechanism since it investigates basic demographic features. Additionally, the theoretical perspective is exhaustive since it strives to assess every possible feature that would help portray the uniqueness in both the physical and the psychological wellbeing of an individual. This way, a caregiver will understand the nature of the family unit and the factors affecting the health of every member of the family. Cultural care values rely on the uniqueness of the kinship, religious beliefs, language, worldview, politics, economy and technology among other basic factors (Leininger & National League for Nursing, 2001). The theoretical perspective investigates the effects of such factors thereby developing a holistic diagnosis to every individual in the family unit. Such is an exhaustive criteria often not achieved in other theoretical

Two Lobbies At A Glance Essay Example for Free

Two Lobbies At A Glance Essay Introduction   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Among the many hotels in Toronto, I decided to compare two hotels on nearly the same 3-star rating grade but with big contrasts. I decided to compare Marriot Residence Inn Hotel and the Drake Hotel. The Drake Hotel, located a bit distant from downtown, got a three and a half star rating for five floors of well-planned rooms, with attractively decorated interior and fun entertainment venues that makes it a hip destination. The Marriot Residence Inn Hotel meanwhile got three star ratings and is centrally located in the downtown making it an ideal destination for business travelers, vacationers and families. It is also located near the famous CN Tower and you can even book a room with panoramic view. Their room prices are different as well with the Marriot Residence Hotel’s room tagged at $232 per night and the Drake Hotel’s room priced at $191 per night. Both hotels boasts of hi-tech facilities, equipment and extensive amenities suited to the interest of the majority of their guests. Both hotels are also voted among the top ten most popular hotels in Toronto with the Residence Inn bagging the top place and the Drake Hotel in the top nine out of a hundred hotels. Both are popular to tourists although the choice of hotel between the two is driven ultimately by their personalities that are often in contrast too.   The hotel lobbies described and differentiated below became a window then to their distinct style of servicing their clients. The cozy lobby of the Marriot Residence Inn Hotel (Downtown) against the adventurously hip lobby of the Drake Hotel.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The first thing you will notice upon entering the lobby of one of the most popular hotel in Toronto, Marriot Residence Inn, is the cozy ambiance, clean interior and coordinated colors. The red seats are comfortable and the wooden wall panels create a warm atmosphere. The lobby of Drake Hotel is meant to catch the attention of the adventurous and art lovers. The couches are soft and got a lived-in look to it. The chairs are not matching and there are edgy and colorful art pieces that are included in the lobby. The dà ©cor is meant to vibrate a hip, inviting and cool hotel for those who want that kind of lifestyle. The Marriot Residence Inn Hotel provides better guests reception than those in Drake Hotel.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The front desk team of the Marriot Residence Inn Hotel is friendly and quick to assist you with your bags and to your room. They are professional but very welcoming that it makes guests feel comfortable instantly. The front desk team of Drake Hotel is helpful and friendly too. However, they seem to lack additional personnel to attend to the guests that are coming in and out. At few times, they let the guests drag their own bags in and make them wait since the reception is busy. Since many of the personnel of Drake Hotel are young, some had attitude in servicing their guests while some are very courteous to everyone. Some complaints on the guest stays are the noisy delivery at the morning of beer supplies and the pulsing beat of the jammed crowd at weekends. The guests of Drake Hotel are mainly composed of art-lovers and young, adventurous ones while the guests of Marriot Residence Inn are mainly composed of family vacationers, professionals and mature tourists.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Perhaps it’s the neighborhood around Drake Hotel that made it a popular choice for the hip and the artsy. The Drake Hotel has a hangout bar at its rooftop, lounge and club. It is also near famous bars and within the art community that gladly supports them. The guests of Marriot Residence Inn are treated the classy and comforting hotel amenities and downtown entertainments located around the Marriott while the hotel guests of Drake Hotel are subjected to fast, hip and fun events within the hotel itself.   The CN Tower, which is the tallest vertical structure in the world, stands within the view of the Marriot Residence Hotel while the Drake Hotel boasts of a very interesting art community and buzzing nightlife. The peace and quiet of the Marriot Residence Inn is more relaxing than the vibrant buzz of life in the Drake Hotel.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   If a guest is looking for a relaxing stay and envisioned sublime peace in their hotels then Drake Hotel is not for them Marriot Residence Inn is more suited to the mentioned objective of peace and quiet since the Marriot Residence offers hotel rooms, classy restaurant and a high-end bar. Drake Hotel meanwhile, is the spot for three very famous and very crowded nightspots in Toronto thus noise level and activity buzz is high. One guest stated that when he complained about the noise, he was given an earplug owned by the staff so as he could get a night of sleep. The Marriot Residence Hotel is much suited for family than the Drake Hotel.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Drake Hotel has a menu of pleasure toys discreetly displayed in the lobby while the Marriot Residence Inn Hotel offers a comfortable and quiet stay. Since the focus of Drake Hotel seemed to be more on the entertainment areas rather than the hotel rooms, it is often jammed with people having a nightlife rather than of guests who are looking for a good bed to rest and a quiet room to sleep into. Conclusion   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There are many phases in one’s life that one has varying interests and goals. Therefore the timing of choosing one hotel between the two is dependent on the interests of the guests. The Drake Hotel is much suited to the young, hip and outgoing personalities who like to be around art, jamming, nightlife and entertainment. While the Marriot Residence Inn hotel boasts of world-class excellence and quality service that they provide to those who can afford it.  Ã‚   Staying in either of these two hotels is enjoyable as long as your needs are met, your expectations exceeded and the moments you stayed there are hassle-free and enjoyable for you and your companions. Reference: Toronto Hotels. (2008) Trip Advisor. Retrieved January 25, 2008 from http://www.tripadvisor.com/Hotels-g155019-Toronto_Ontario-Hotels.html Thesis Outline Two Lobbies At A Glance Introduction   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Both are nearly in the same 3-star rating. Both are located in tourist interests areas. However some differences are noted upon observation of their distinctive lobbies. Point One: The cozy lobby of the Marriot Residence Inn Hotel (Downtown) against the adventurously hip lobby of the Drake Hotel. Marriots Residence Inn’s cozy ambiance, clean interior and coordinated colors Drake Hotel offers colorful art pieces and dà ©cor Point Two: The Marriot Residence Inn Hotel provides better guests reception than those in Drake Hotel. The friendly staff of Marriots Residence Inn The busy and young personnel of Drake Hotel Point 3: The guests of Drake Hotel are mainly composed of art-lovers and young, adventurous ones while the guests of Marriot Residence Inn are mainly composed of family vacationers, professionals and mature tourists. The Drake Hotel has a hangout bar at its rooftop, lounge and club. The guests of Marriot Residence Inn are treated the classy and comforting hotel amenities and downtown entertainments located around the Marriott Point 4. The peace and quiet of the Marriots Residence Inn is more relaxing than the vibrant buzz of life in the Drake Hotel. Drake Hotel‘s high noise level and activity buzz. Marriot Residence offers hotel rooms, classy restaurant and a high-end bar. Point 5: The Marriots Residence Hotel is much suited for family than the Drake Hotel. The Drake Hotel has a menu of pleasure toys discreetly displayed in the lobby Marriots Residence Inn Hotel offers a comfortable and quiet stay for whole family. Conclusion The timing of choosing one hotel between the two is dependent on the interests and preference of the guests.   Staying in either of these two hotels is enjoyable as long as your needs are met, your expectations exceeded and the moments you stayed there are hassle-free and enjoyable for you and your companions.

The consumer pull demand in packaged milk

The consumer pull demand in packaged milk As the topic of the research is The consumer pull demand in (Packaged milk) industry so it involves an in depth study about the nature of the consumer, taste the consumer likes, preferences of the consumer, brand loyalty and many other characteristics related to the consumer and as well as to the product. According to this research topic the most suitable research type suppose to be used is Descriptive Research. This will help to determine the target market and segmentation done in the beverages (packaged milk) industry. Descriptive research is most commonly used and the basic reason for carrying out descriptive research is to identify the cause of something that is happening. Descriptive research is used to obtain information concerning the current status of the phenomena to describe what exist with respect to variable or condition in a situation The descriptive research will further help to conduct descriptive surveys to identify the characteristics of consumers who purchase soft drinks, for example mostly consumers tend to live in larger cities; buyers are mostly youngsters, housewives, working people and so on; it will help to determine the market potential; it will help to identify the extent of differences in the needs, perceptions and attitudes of the subgroups. 3.2 Research Hypothesis The following hypothesis will be formulated and tested by the researcher. Ho: The impact of advertising will not effect on consumer demand. H1: The impact of advertising will effect on consumer demand. Ho: Consumer preferences will not be checked about the type of milk they buy. H1: Consumer preferences will be checked about the type of milk they buy. Ho: The reason why customers will not discriminate among different brands H1: The reason why customers will discriminate among different brands. Ho: Extent of competitive forces in the market will not be checked. H1: Extent of competitive forces in the market will be checked. Ho: To analyze the consumer trends not in the market. H1: To analyze the consumer trends in the market. Ho: To monitor the extent to which consumer demand will not be affected by core features of product. H1: To monitor the extent to which consumer demand will be affected by core features of product. 3.4 Theoretical Framework Diagram The theoretical framework has been made with the help of the variables which are related to the consumer pull demand in beverages (soft drinks) industry. With the help of the variables it becomes easy to the study about the relationship between different factors affecting the consumer pull demand. PRICING Market skimming Market penetration Target market Brand image Product Diversity Brand Consumer Choice Convenience Attraction Brand Image Sales External Factors Social Cultural Economic Legal Religious Government Packaging Brand image Eye catching packaging Usage status Advertising Consumer perception Consumer preferences Brand image CONSUMER PULL CONSUMER PULL Distribution Availability Need satisfying Brand image Consumer Buying Power High household income. More than one earning member. Brand image. 3.4.1 Variable Reference List Dependent Variable Consumer pull demand Independent Variable Market stage Distribution Advertising Pricing. Product diversity. Packaging Consumer Buying Power Selective Distribution Core Product Need Satisfying Availability Consumer Perception Consumer Preference Market Penetration Marketing Skimming Target Market Demand Usage Status Brand Image Eye-catching Packaging. External Factors. Product diversity. 3.4.2 Theoretical Justifications of Variables In the framework each variable is related to the consumer pull demand and they show that how each of them affects consumer pull demand in the beverages (milk industry) industry. The variable used market stage effects the sales of milk (packaged milk) industry. Market stage helps to determine the market situation and consumer behaviors according to the changes in the market situations. Market stage includes to determine market life cycle, consumer behavior, product demand which includes that whether the demand is inelastic or elastic and these all end up to see the sales of the soft drinks industry. After doing survey on these all components of the market stage the sales can be maximized. The second variable used in the theoretical framework is distribution this also helps in maximizing the sales in the packaged milk industry. Its very important to make the product available to all the locations so that consumers may feel ease in buying the product. Distribution helps to make the product available and convenient. Distribution also includes giving the time and place advantages to the consumers so that they are able to purchase the product because through all these ways product will be placed at every shop and consumers will have a good image about the product. This will help to increase the sales of the packaged milk. Packaging is a very important aspect in increasing the sales of a product. The packaging of the packaged milk will help the company to gain brand visual and brand identity. For positioning a product good packaging is very essential. Packaging helps to attract the consumers towards the product and from packaging. The product is differentiated from other products. So packaging is considered to be an important element for increasing the sales in soft drinks industry. Advertising is also an important element for increasing the sales of a product. Advertising can be done above the line (ATL) and below the line (BTL). Advertising can also be done through mediums such as television, radio, banners, billboards and newspapers. Advertising helps the product in gaining popularity. This will help to increase the sales. Pricing also helps for the success of the product. Pricing includes the strategies such as market skimming and market penetration. With the help of pricing it becomes easy to identify the target market and by this company can offer the prices which consumers are ready to pay. If the consumer finds the product reasonable so this is positive for the sales of the product. Product diversity plays an important role for gaining the increasing trend in the sales. Product diversity creates brand consumer choice and brand image, it also makes the consumers to get attracted towards the product. Consumers get variety in products so they dont get bore and they keep of buying new variety of products. External factors also increase the sales of the product. External factors include study on demographics, economic conditions, competition, social and cultural forces, technology and lastly the political and legal forces. In marketing external factors have a major influence on products marketing opportunities and activities. So the study of all related factors helps in increasing the sales in the soft drinks industry. 3.5.1 Examples The questions to be asked from the respondents would be based on their liking and what factors make them to buy their referred milk brand. Q1. Do you use packaged milk or loose milk? à ¢Ã‚ Ã‚ ª If yes then why à ¢Ã‚ Ã‚ ªIf no then why - Q2. Which milk brand do you use? à ¢Ã‚ Ã‚ ªOlpers à ¢Ã‚ Ã‚ ª Good milk à ¢Ã‚ Ã‚ ª Nestle Milk Pak à ¢Ã‚ Ã‚ ª Haleeb à ¢Ã‚ Ã‚ ª other please specify - Q.3. which packaged milk do you prefer but unable to purchase due to other factors like expensive, health issues etc? à ¢Ã‚ Ã‚ ªOlpers à ¢Ã‚ Ã‚ ª Good milk à ¢Ã‚ Ã‚ ª Nestle Milk Pak à ¢Ã‚ Ã‚ ª Haleeb à ¢Ã‚ Ã‚ ª other please specify - Q.4. you use packaged milk for which purpose? à ¢Ã‚ Ã‚ ª Strong bones à ¢Ã‚ Ã‚ ª Calcium à ¢Ã‚ Ã‚ ª Diet conscious à ¢Ã‚ Ã‚ ª Other Q.5. you prefer to buy your particular milk brand forà ¢Ã¢â€š ¬Ã‚ ¦. à ¢Ã‚ Ã‚ ª Disposal packaging à ¢Ã‚ Ã‚ ª Expensive packaging à ¢Ã‚ Ã‚ ª Attractive packaging à ¢Ã‚ Ã‚ ª Health hazards issues à ¢Ã‚ Ã‚ ª other please specify - Q.6. How often do you buy milk? à ¢Ã‚ Ã‚ ª Daily à ¢Ã‚ Ã‚ ª Bulk buying à ¢Ã‚ Ã‚ ª Weekly à ¢Ã‚ Ã‚ ª Monthly 3.5.2 Population, Working population and Planned sample The population of whole Pakistan is targeted for this survey. Working population is Punjab and planned sample is Lahore. The survey is limited to Punjab and further its restricted to the city Lahore due to the time constraints. As study is confined to Lahore only, therefore, the results may not be generalized well in other cities. 3.5.3 Sample Size Consideration For this study questionnaire will be made to be filled by a total of 100 consumers, living in different locations in Lahore. 3.5.4 Choice of Sampling Technique This is cross sectional study, which will be conducted in a natural setting and it will be covering both descriptive research and as well as causal. It will be based on primary and secondary research. The level of investigation in this study will be focused on the collection of data about consumer preferences in packaged milk industry. In this research the sampling technique used will be probability. And further under probability the technique used will be convenience sampling technique. Convenience sampling is useful in obtaining large number of completed questionnaire quickly and economically and large number of respondents can be obtained quickly. 3.5.5 Field work and Respondents profile This is cross sectional study, which will be conducted in a natural setting and it will be covering both descriptive research and as well as causal. It will be based on primary and secondary research. The level of investigation in this study will be focused on the collection of data about consumer preferences in beverages (soft drinks) industry. The relevant data will be collected through a survey. For this purpose a questionnaire will be designed and distributed among consumers. The questionnaire will include information regarding consumers personal preference, brand loyalty, taste preferences and other factors that attract the consumer. The target population will comprise of both male and female customers but mainly targeted to household wives because they better understand the values and needs of their household members, specially children and youngsters and by making their choice a preference they can judge more easily what they actually want. Consumption of milk is common in every age. For this study the target population will comprise consumers living in different areas of Lahore Chapter 4: Estimates, Analysis and Conclusion 4.1 Estimated Results Hypothesis Ho: The impact of advertising will not effect on consumer demand. H1: The impact of advertising will effect on consumer demand. Analysis From my findings and analysis from questionnaire and pilot study it is estimated that advertising will not affect the consumer demand so, Ho is accepted. 4.2 Analysis of Findings The ratio I found from my analysis is that the maximum age group ranges from 18-25 and 25-35, means that mostly the age group is young and can analyze the factors which can affect the consumer demands. Percentage of age group (35-45) is 22.3%, which is somewhat lower than the age group ranges from 18-35. Age group of 45-55 has a percentage of 8.0%. For above 55 percentage was 5.45 which was comparatively lower than the previous ones. Monthly income of household ranges till 30%, Mostly consumers has a monthly income above 50,000. And then percentage for income 25000-50,000 is 23.3%, for 10,000-25000 consumers percentage was 16.1% which was relatively lower than the30%. Valid percentage I found is 30.4% which for the income group of above 50,000.When I analyzed the occupation for consumers the result collected are that students has a frequency of 15 and their percentage is 15.0% of 100. House wives was the major target market for me so it has a frequency of 60 and percentage I found ou t is 53.6%, and valid percentage for house wives is 60.0, and most of the consumers were self employed the percentage for self employed consumers is 18.8% and their frequency is 21. Another ratio is 3.6% which is for businessman out of 100.and the valid percentage is for housewives which is 60.Percentage for male is 26.8% and frequency is 31. As questionnaire was designed mainly to target the housewives because preference for packaged milk was required, so they have a percentage of 61.6% ad frequency for female is 69.Marital status for married men and women is 59.8% with a frequency of 67, whereas for unmarried it was 29.5% with a frequency of 33.When consumers were asked that either they used packaged milk or loose milk or both the greater percentage is for both, packaged milk and loose milk as well, packaged milk has a percentage of 42.9% and that for both the percentage it is 46.4%.and there is a very small percentage for only loose milk. Consumers prefer to use both packaged mil k and loose milk for different purpose and in different ways.For a milk brand consumers has a higher percentage of 33.9 for Nestle milk pack with a frequency of 38 which is higher than olpers which has a frequency of 28 with a percentage of 25.0% which means that consumers are still loyal to their particular milk brand they try a new product for once but as their taste is developed through out so they are satisfied with their particular milk brand, whereas Haleeb has a percentage of 16.1, Good milk has comparatively lower percentage of 2.7 and consumers has other preferences as well such as flavored milk other than plain milk , they have different choices for milk . Percentage for other milk is 10.7% which includes Nurpur, Nesvita , Nirala and Dairy Queen and flavored milk as well. Higher percentage for Nestle Milk pack shows that still after facing a very tough competition in market with Oplers Haleeb and other competitors Nestle Milk Pack still has its own stand in the market and consumers still prefer Nestle Milk Pack. After analyzing almost 37.5% of the consumers prefer to buy Nesvita, Dairy Queen, Nurpur and Nirala if they are unable to purchase their particular milk brand due to health hazards issues and expensiveness. Although 25 consumers prefer to buy Olpers, and 11.6 % from them has a preference of Good milk whereas Haleeb has a percentage of 10.7 as compare to other brands. Almost 28.6% of the consumers buy their particular Milk Brand for Stronger bones and 33 of them buy for the purpose of calcium which can make your bones and body strong and fit, 17 of them were diet conscious. Consumer prefer their particular milk brand for health hazards issues with a frequency of 48, to avoid bacterial effects which are included in loose milk, 8.9% of consumers prefer their milk brand for attractive packaging which attract them through TVC, Billboards, adds in news paper etc. although 4.5% of them are status conscious and they buy their particular milk brand fo r Expensive packaging. Almost 69.6% of the consumers would buy their particular brand if their brand is changed into uncommon shape and with new features etc, and 18 of them with a percentage of 16.1 would not like to buy it. There are consumers who strongly agree that demand of their particular milk brand is affected by the price cut and their percentage is 14.3 with a frequency of 16.and 47 of them agree with this statement, whereas 34 of them are neutral about their decision whether the demand of milk brand is affected by the price cut or not, 34 consumers agree that their demand of buying a particular milk brand is affected by advertisement, and 64 of them does not agree. Although advertisement of a milk brand is very important for promotion and convincing consumers and giving awareness about their brand, through advertisement consumers can make the mind of consumers to buy their brand, 41 consumers are brand loyal thats why they buy their particular milk brand with a percentage of 36.6, and 23.2% are attracted towards advertisement for the brand and they buy their particular milk brand by watching TV commercials and through different mediums. Consumers are also attracted towards a milk brand for their packaging and their percentage is 24.1. Consumers ranked their quality of milk brand with a percentage of 61.6 and frequency for average is 7.this means that they are satisfied with their milk brand. And for packaging consumers also have a high percentage of 36.6. For pricing consumer has a preference 34.8 being the highest and 7.1 as satisfactory. Availability of their particular milk brand is good as highest percentage is 42.0. While buying milk 52.7 give preference to whiteness of milk, 38.4% gives preference to thickness, where as 50.0% prefer taste of their milk brand before buying and 46.6% of consumers prefer to buy a milk brand which is easy to use. Most of the consumers buy milk daily as their percentage is 51.8 with a frequency of 58. Whereas 24.1% of them do bulk buying, and 15 consumers consume milk weekly .Preference of household member is calculated which is 48 those who frequently ask and 25.9% ask their household member rarely before buying a particular milk and 17.9% of them never asked before buying a milk brand, reason being that mostly questioners were filled by the housewives and they are aware of choice and preference of their household members. Highest percentage of consuming milk is 1 liter and consumption for more than  ½ and 1 liter is 50.9%.and consumers like to buy a milk brand from any well reputed departmental store and 36.6% of them buy their milk brand from near by shop. After analyzing packaged milk there are consumers those who use loose milk and they use loose milk for various purposes like tea, desert, drinking etc with a percentage of 25.9. Consumers those who loose milk over packaged milk has an issue of price as their percentage is 28.6, because price of loose milk is comparatively lower than th e packaged milk. And most of them use loose milk for availability purpose as well with a frequency of 14. 4.4 Limitation of the Study The study is limited by the following factors: The study is confined to Lahore only. Therefore, the results may not be generalized well in other cities. There are many other variables which affect consumer pull demand but will not be considered in this study. It is difficult to determine the precise sample size. The consumers may vary in their interpretation of question 4.5 Conclusion People consume milk in fresh dried and concentrated forms; in grocery stores most commonly sold product to consumers is liquid milk. All types of milk (pasteurized, sterilized, UHT, Packaged) or in bulk are required in a country or locality. New packaging system of milk is a popular and for practical purposes packaged milk powders. From my analysis and finings of questionnaire, pilot study and regression analysis I found out that 58.0% consumer consume milk, and widely used packaged milk is Nestle Milk Pack with a percentage of 33.9. People have different preferences and tastes and they consume milk according to them, consumers also use flavored milk for e.g. chocolate milk, Pakola etc but their percentage is low as compare to plain liquid milk. People living in well developed and posh areas of Lahore like Defence and Gulberg have more preferences of taking packaged milk, while people with lower income bracket prefer to take milk from milk-man. Biggest reason what I find is the exten t and the level of prevailing competitiveness in the milk industry. The marketing plans are of key importance in this regard. Consumers are attracted more to the good that is marketed well. There are many advantages of packaged milk, delicious, hygienic, Status symbol and prevailing prices are justified. Milk is one of the essential diets for every age, it helps building strong bones, and milk is loaded with eight essential vitamins and minerals which are very important and plays a vital role in a human body, and percentage of consumers those who buy milk for health hazards issues are 42.9, and 29.5% of consumers buy milk for disposal packaging, this shows that consumers are quite conscious about their health issues and at the same time they prefer to buy milk which can help them preventing from bacterial affects like cholera, malaria and Diarrhea etc. price but is not affected for consumers because they have to drink milk, and if prices are increased people cannot stop drinking mil k but they adjust accordingly. Although advertising do matters for consumers to know more about their product, and children are attracted towards the jingle that now-a days milk brands are using in their advertisements, because children are more attracted towards packaged milk than loose milk reason being the taste of the packaged milk is more tastier than loose milk packaged milk is healthy, and has no bacterial affects as compare to loose milk. References: Attitude and Usage Trend Study (AUTS). Chocolate Milk. Beverage Usage Attitudes among Consumers. May 2001. International Dairy Foods Association. Milk Facts. 2000 Edition. Washington, D.C.: International Dairy Foods Association. November 2000, p. 34. U.S. Department of Health and Human Services, Food and Drug Administration. Code of Federal Regulations. Title 21, Chapter 1, Part 131 (Milk and cream), Subpart B (Requirements for Specific Standardized Milk and Cream). Washington, D.C.: U.S. Government Printing Office. Revised as of April 1, 2000. Childrens Chocolate Milk Survey. Prepared for National Dairy Council by McDonald Research, Inc. May 1998. Tomashek, K.M., S. Nesby, K.S. Scanlon, et. al. Commentary: nutritional rickets in Georgia. Pediatrics 107(4), April 2001. e45. http://www.pediatrics.org/cgi/ content/full/107/4 Kreiter, S.R., R.P. Schwartz, H.N. Kirkman, Jr., P.A. Charlton, A.S. Calikoglu, and M.L. Davenport. Nutritional rickets in African American breast-fed infants. J. Pediatr. 137: 153-157, 2000. Guthrie, H.A. Effect of a flavored milk option on a school lunch program. J. Am. Diet. Assoc. 71: 35-40, 1997. Anderson, G.H. Sugars and health: a review. Nutr. Res. 17(9): 1485-1498, 1997. The American Dietetic Association. Position of The American Dietetic Association: use of nutritive and nonnutritive sweeteners. J. Am. Diet. Assoc. 98: 580-587, 1998. U.S. Department of Agriculture and U.S. Department of Health and Human Services. Nutrition and Your Health: Dietary Guidelines for Americans. 5th edition. Home and Garden Bulletin No. 232. Washington, D.C.: U. S. Government Printing Office, 2000. Guthrie, J.F., and J. F. Morton. Food sources of added sweeteners in the diets of Americans. J. Am. Diet. Assoc. 100: 43-51, 2000. Washington State Dairy Council 1998, Revised National Dairy Council 2001. Think Your Drink. 2001. National Dairy Council. A protective effect of dairy foods in oral health. Dairy Council Digest 71(1): 1-6, 2000. http://www.nationaldairycouncil.org/ NationalDairyCouncil/ Gibson, S., and S. Williams. Dental caries in pre-school children: associations with social class, toothbrushing habit, and consumption of sugars and sugar-containing foods. Caries Res. 33: 101-113, 1999. Bowen, W.H., and S.K. Pearson. Effect of milk on carcinogenesis. Caries Res. 27: 461-466, 1993. Dehkordi, N., D.R. Rao, A.P. Warren, and C.B. Chawan. Lactose malabsorption as influenced by chocolate milk, skim milk, sucrose, whole milk, and lactic cultures. J. Am. Diet. Assoc. 95: 484-486, 1995 Andrew. M. Novakovic.(1995) Testimony of Fedral Dairy Policy, Cornell University Syracuse New York. Anthony Bennett, Frederic Lhoste, Jay crook and Joe Phetan.(2005) The Future of Small scale Dairying. David Zahn, LLC Windsor Road. E, North Heaven CT. Diana Beccue Brown, (1987) Consumer in Search of Value. FAO (1996) Milk and Milk products Marketing Milk Processing. Narvasana. Lewis. H. Haney, (1920). Integration in Marketing. Vol 10.No 3. (sep,1920),pp.528-545

Graduation Speech -- Graduation Speech, Commencement Address

Dreams. The dictionary's definition of a dream is "To have great ambition or to really hope for something". Well, I say make those ambitions a reality and hope active. Robert Ballards Lifelong dream was to find the Titanic. For 13 years the dream of finding her dominated his life. In 1985 his 13 year quest ended when he discovered the muddy hulk of the H.M.S. Titanic. What is your quest? Do you have a "lifelong dream"? Is there anything :dominating your life" enough to hold your attention for 13 years? Without a dream, life is quickly reduced to bleak black and wimpy white, a diet too bland to get anybody out of bed in the morning. Dreams fuel our fire. The shortest route to ineffectiveness is to start running scared, think about every possible peril, take on chances, expect the wo...

And Then There Were None

Vera Calculator: Loved a man named Hugo Hog's nephew was the boy she watched Since the boy was a boy, Hugo lost all the inheritance money and therefore could not marry Vera Cyril desperately wanted to swim out to the rock in the ocean Vera knew he was too weak to Vera told him he could swim out there knowing full well that he would drown The family did not suspect her of killing him, but Hugo knew in his heart that she did so he left her What Vera didn't know was that Hugo loved Cyril Dry.Armstrong: Operated on a lady while he was drunk The sister (nurse) was aware of this but did not tell on him The lady died This memory haunts him Philip Lombard: Not a good leader He left 21 men to die Captain should die with his ship He was a coward for leaving them Intro important pillars Of society. This is how we live our lives Every doctor takes a Hippocratic oath which is an oath to practice medicine ethically and honestly.Vera Swam in easy practiced strokes after him knowing only to surely s he wouldn't be in time He was forbidden to swim out far- his parents forbid him to do this He wants to swim out there- Cyril said this He wasn't strong-very said this. It doesn't say why A small puny child no stamina-Vera said this.. T doesn't sys why The kind of child that perhaps wouldn't live to grow up. Vera says this.Because Hess weak and has no stamina Cyril thought he could swim out to the rock-he says this because he believes he can Vera responded saying she knows he can-she says this because she wants him dead Vera deltoid she would talk to his mom on the beach tomorrow and when she looks up he will be there on the rock waving to her-she trying to encourage him to swim to the rock because she knows he wont make it and he could swim out to the rock tomorrow-Vera says this because she planned a way to kill him in a way that no one will foreknow she did it Cyril told stories-Vera said that he was a liar and always made up stories.She said this because if he somehow made it to the rock then he would say Vera said he could, but since he made up stories no one wildebeest him she pretended to swim out after him-Vera recalls this before she kills herself from the guilt. She wanted him dead so she could marry Hugo Armstrong Operated while drunk Simple job if he wasn't drunk The sister knew Luckily there's loyalty in his profession so she didn't tell â€Å"Dry. Armstrong now. Well-known man. Had a consulting-room in Harley Street. Absolutely straight and aboveboard in his profession. Haven't been able to trace any record of an illegal operation or anything of that kind.It's true that there was a woman called Clues who was operated on by him way back in 1925 at Loiterer, when he was attached to the hospital there. Peritonitis and she died on the operating table. Maybe he wasn't very skilful over the pop-? after all he hadn't much experience-? but after all clumsiness isn't a criminal offence. There was certainly no motive. Christie, Ghats (2009-03-17). And Then There were None (P. 242). Harper Collins, Inc.. Kindle Edition. After marathon dies hashes as nightmare recalling the operating room Lombard Left 21 men to dieClaims it was a matter of self-preservation They were lost in the bush Him and a couple others took what food was there and left Said self-preservation is a man's first duty Intro: explain your moral code east guilty: dry. Armstrong He had no motive Don't know He killed one person He knew what he did was wrong Middle man: Vera She didn't necessarily know he would die. She just hoped he would. Most guilty: Lombard When you accept the position of captain you are accepting to do whatever you have to to make sure your men survive. Even if it means you wont survive.

Basic Beliefs of Judaism and its Relationship to Christianity Essay

Judaism is one of the oldest religions that still exist up to the present times. It is an establish covenant between the Jews and God. Jews ors followers of Judaism comprised only of 0. 2 percent of the world’s population. However, its influence on the world and society is far beyond the numbers indicated. Judaism and Christianity are two religions with some similar beliefs. First, the main belief of Judaism is that there is only one God who created and rule everything. Judaism is a monotheistic religion following only one Supreme Being (About. com, 2009). Christians also believe on a Supreme Being and Father of all who created and rules the world. Judaism also believes that the people are created in the image of God and all people are created equal (About. com, 2009). God created people with its intellectual ability to comprehend and understand which sets us apart from the animals. Therefore, we have freewill and responsible for our choices and decisions. Judaism is a religion of ethics that strongly adheres to the code of ethics and divine law as a way of life. Christianity also believes that people are created in the image of the Almighty God. Christians also follow the divine laws and make it as their moral standards. The Jews believes on the messiah that will come to bring the world to salvation. The person will come from the family of King David who will lead the world to peace and unity (About. com, 2009). The Christians also believes in the messiah in the persona of Jesus Christ who saves the sins of humanity. The Jews, however, do not believe that Jesus is the messiah. The main holy scripture of the Jews is the Tanakh which is equivalent to the Old Testament of the Holy Bible of Christianity. It is divided into three parts which include Torah, Nevi’im and Ketuvim. Another holy scripture is the Talmud which is composed of stories, laws and medical knowledge. Judaism does not have the version of the New Testament. In both religions, the Bible and the Tanakh serve as the main guidebook to the religious life of a person. In these scriptures are the written moral standards that should be followed to lead a righteous path. Judaism also has the version of the Ten Commandments which is considered as the most important commandments out of the 613 written in the Torah (About. com, 2009). The Ten Commandments are revealed to Moses and the Israelites at Mount Sinai. They strongly believe that God has a plan for human behavior and the Commandments are the ways of how humans should live their lives. Judaism has been a very influential religion in the aspect of culture and traditions. Today, more and more people are identifying themselves as Jewish. However, the contemporary Judaism is a more complex religion that associates both nation and faith. Oftentimes, Judaism follow strict adherence on the ritual laws and a more liberal attitude towards the religion. Judaism has been an influential religion in many nations. Many conflicts and feuds have started because of faith which involves Judaism. One of the famous conflicts is the battle over the land of Israel which is battled over by many religions like Islam and Christianity. The conflict originated during the early years. Judaism has also been influential in changing the lives of many people. Many people significantly altered their lives for the greater good and towards the right path. Reference About. com. (2009). Basic Beliefs of Judaism. Retrieved April 15, 2009, from http://judaism. about. com/od/abcsofjudaism/a/beliefsbasic. htm.

Avoid Common Mistakes That Beginning Reporters Make

Avoid Common Mistakes That Beginning Reporters Make Its the time of the year when introductory reporting class students are submitting their first articles for the student newspaper. And, as always happens, there are certain mistakes that these beginning reporters make semester after semester. So here is a list of common mistakes that novice journalists should avoid when writing their first news stories. Do More Reporting Too often beginning journalism students turn in stories that are weak, not necessarily because theyre poorly written, but because theyre thinly reported. Their stories dont have enough quotes, background information or statistical data, and its clear that theyre trying to piece together an article on the basis of meager reporting. A good rule of thumb: Do more reporting than is necessary. And interview more sources than you need to. Get all the relevant background information and statistics and then some. Do this and your stories will be examples of solid journalism, even if you havent yet mastered the newswriting format. Get More Quotes This goes along with what I said above about reporting. Quotes breathe life into news stories and without them, articles are arid and dull. Yet many journalism students submit articles that contain few if any quotes. Theres nothing like a good quote to breathe life into your article so always do plenty of interviews for any story you do. Back Up  Broad Factual Statements Beginning journalists are prone to making broad factual statements in their stories without backing them up with some sort of statistical data or evidence. Take this sentence: The vast majority of Centerville College students hold down jobs while also going to school. Now that may be true, but if you dont present some evidence to back it up there is no reason your readers should trust you. Unless youre writing something thats plainly obvious, such as the Earth is round and the sky is blue, make sure to dig up the facts to support what you have to say. Get Full Names of Sources Beginning reporters often make the mistake of just getting the first names of people they interview for stories. This is a no-no. Most editors will not use quotes unless the story contains the full name of the person being quoted along with some basic biographical information. For example, if you interviewed James Smith, an 18-year-old business major from Centerville, you should include that information when you identify him in your story. Likewise, if you interview English professor Joan Johnson, you should include her full job title when you quote her. No First Person Students who have been taking English classes for years often feel the need to use the first person I in their news stories. Dont do it. Reporters almost never resort to using the first person in their hard news stories. Thats because news stories should be an objective, dispassionate account of events, not something in which the writer injects his or her opinions. Keep yourself out of the story and save your opinions for movie reviews or editorials. Break Up the Long Paragraphs Students accustomed to writing essays for English classes tend to write paragraphs that go on and on forever, like something out of a Jane Austen novel. Get out of that habit. Paragraphs in news stories should typically be no more than two to three sentences long. There are practical reasons for this. Shorter paragraphs look less intimidating on the page, and they make it easier for editors to trim a story on a tight deadline. If you find yourself writing a paragraph that runs more than three sentences, break it up. Short Ledes The same holds true for the lede of the story. Ledes should generally be just one sentence of no more than 35 to 40 words. If your lede gets much longer than that it means youre probably trying to cram too much information into the first sentence. Remember, the lede should just be the main point of the story. The small, nitty-gritty details should be saved for the rest of the article. And there is rarely any reason to write a lede thats more than one sentence long. If you cant summarize the main point of your story in one sentence, then you probably dont really know what the story is about, to begin with. Spare Us the Big Words Sometimes beginning reporters think that if they use long, complicated words in their stories they will sound more authoritative. Forget it. Use words that are easily understood by anyone, from the fifth-grader to the college professor. Remember, youre not writing an academic paper but an article that will be read by a mass audience. A news story isnt about showing off how smart you are. Its about conveying important information to your readers. A Few Other Things When writing an article for the student newspaper always remember to put your name at the top of the article. This is necessary if you want to get a byline for your story. Also, save your stories under file names that relate to the topic of the article. So if youve written a story about tuition increasing at your college, save the story under the file name tuition hike or something like that. That will enable the editors of the paper to quickly and easily find your story and place it in the proper section of the paper.